A campaign that’s about ideas (that you see all around) And how Facebook Personalized Ads help the good ideas get found.

This new campaign for Facebook launched amid hullabaloo. Competitors were making moves to sway the public view. We needed to show everyone what makes this platform great. Remind them of delights that Facebook ads serve on a plate. We took a course of action many take in desperate times: And launched a robust argument composed in silly rhymes.

Good Ideas Deserve To Be Found went on to become a multi-year campaign that brought charm and life Facebook’s personalized ads. We helped develop a lighthearted brand voice for Meta and helped people connect with the great ideas that are out there.

Directed by Floria Sigismondi.