An Open Mind Is The Best Look

At a time when the country is more divided than ever, this is a campaign about being open to people and to the connections that that brings. The ultimate message that, An Open Mind Is The Best Look, is needed now more than ever. It is a celebration of humanity, a closer look at how all of us live in the world - intersecting, interacting, connecting. When we look at the world with eyes wide open and see how things that don’t make sense together suddenly do, that’s when we look our best.

Directed by Martin De Thurah

This was a multi-campaign platform that extended beyond the initial launch. Working around the fall ‘19 photoshoot, we created a film that immersed the viewer in the perspective of street photographer, Gus Powell, showing people what it looks like to see the world with an Open Mind.

Directed by Danilo Parra.